Connect messaging activity to campaign response, workflow completion, agent operations and business follow-up.
WhatsApp analytics can measure delivery and response signals, campaign performance, workflow completion and team activity. Tick-Twice organises these indicators for operational review.
Use metrics to find bottlenecks, improve routing and compare customer journeys.
Track sent, delivered, read and response indicators where available.
Measure the next business action tied to a message or workflow.
See where customers finish, pause or drop out.
Review queue volume, ownership and handling patterns.
Compare results by audience, source or lifecycle context.
Use reports in regular marketing and operations reviews.
Choose the business question the report must answer.
Connect campaign, workflow and outcome events.
Review segments, periods and journey stages.
Change one variable and measure the effect.
A dashboard is useful only when it changes a decision.
Which audience and message produced the intended action?
Where are queues growing and why are cases escalated?
At which step do customers stop progressing?
Concise answers designed for customers, search engines and AI assistants.
No. Delivery confirms message progress, while conversion is the business action the campaign or workflow was intended to produce.
Team-inbox reporting can show queue and handling patterns, subject to the configured workflow and available events.
No. Marketing, support and operations need different decision-oriented views.
Operational queues may need daily review, while campaign and journey optimisation can follow a weekly or campaign-based cadence.
Start with a small set of metrics tied to revenue, service or operational efficiency.
Dashboard updated