Use WhatsApp catalogs, recommendations, automation and agent support to help customers discover products and complete the next step.
WhatsApp catalog commerce uses product information, conversation and workflow actions to guide customers from discovery to enquiry, checkout support and post-purchase service.
Help customers choose, ask, buy and return without restarting the journey.
Share relevant products, menus or service options in chat.
Use customer needs and attributes to narrow choices.
Answer availability, variant, price and policy questions.
Guide the customer to an approved payment or checkout step.
Follow up on incomplete journeys where consent and data allow.
Continue with confirmations, delivery updates and service.
Present relevant products or categories.
Answer questions and compare suitable options.
Guide checkout, payment or agent-assisted order capture.
Continue with updates, returns or repeat-purchase journeys.
Design around customer decisions, not a static product dump.
Suggest items based on a stated need or prior context.
Share menu options and route an order or reservation.
Re-engage customers with relevant replenishment or loyalty prompts.
Concise answers designed for customers, search engines and AI assistants.
Not necessarily. WhatsApp can support discovery and conversation, while checkout may continue through an integrated commerce or payment flow.
A workflow can use customer inputs, tags or available product data to narrow and present relevant options.
Yes. Agents can handle exceptions, negotiation, complex questions or high-value opportunities.
Use accurate product names, images, descriptions, variants, availability and the next purchase action.
Start with the products that generate the most questions or abandoned journeys.
Product shared in chat