What is WhatsApp broadcasting for businesses?
WhatsApp broadcasting is the controlled delivery of approved business messages to opted-in audience segments. Tick-Twice supports campaign setup, scheduling, segmentation and outcome reporting.

Build opted-in WhatsApp campaigns around audience context, message purpose, timing and measurable follow-up.

WhatsApp broadcasting is the controlled delivery of approved business messages to opted-in audience segments. Tick-Twice supports campaign setup, scheduling, segmentation and outcome reporting.

Use segmentation and governance rather than indiscriminate bulk messaging.

Filter contacts by source, lifecycle stage, tag or attribute.

Choose the approved message format for the campaign purpose.

Control launch timing around customer context and operations.

Insert permitted customer or transaction data into templates.

Respect customer preferences and suppression rules.

Review delivery, response and downstream conversion signals.

Choose an opted-in, relevant audience.
Use an approved template and clear call to action.
Set timing and operational ownership.
Compare engagement and business outcomes.
Use the channel for relevant updates and offers, not inbox noise.

Introduce a new product to a qualified audience.

Prompt customers before subscription or service expiry.

Share registration, schedule and attendance information.
Concise answers designed for customers, search engines and AI assistants.

No. Proactive campaigns should only target contacts with an appropriate opt-in and should follow WhatsApp policies.
Yes. Scheduling helps coordinate message timing, team availability and follow-up.
A business broadcast delivers messages as individual customer conversations rather than exposing recipients in a shared group.
At minimum, review delivery, response, opt-out and the business action the campaign was intended to drive.
Define the audience, message purpose and follow-up owner before sending.
