Click-to-WhatsApp Ads

Convert an ad click into a qualified conversation.

Continue the campaign inside WhatsApp with source-aware questions, instant responses, team routing and follow-up journeys.

Customer responding to a mobile click-to-WhatsApp advertisement
Ad source captured
Direct Answer

How do Click-to-WhatsApp ads work with Tick-Twice?

Click-to-WhatsApp ads open a WhatsApp conversation from a Meta ad. Tick-Twice can continue that journey with automated qualification, source tracking, agent routing and follow-up.

Platform: Tick-TwiceChannel: WhatsApp BusinessProvider: Kevys TechservLocation: Mumbai, India
How do Click-to-WhatsApp ads work with Tick-Twice? shown in a real business setting
Core Capabilities

Keep campaign context after the click

The landing experience is the conversation, so response speed and qualification design matter.

Source-aware entry in a real business workflow

Source-aware entry

Retain campaign context for routing and reporting.

Instant response in a real business workflow

Instant response

Acknowledge the enquiry while intent is still high.

Qualification flow in a real business workflow

Qualification flow

Collect the few details needed for the next decision.

Sales routing in a real business workflow

Sales routing

Assign the lead by product, territory, language or team.

Follow-up sequence in a real business workflow

Follow-up sequence

Continue after the first interaction when consent allows.

Outcome reporting in a real business workflow

Outcome reporting

Connect ad source, conversation and downstream action.

Customer responding to a mobile click-to-WhatsApp advertisement
Ad source captured
LiveWorkflow status
Customer request received.
Workflow action triggered.
Conversation routed.
How It Works

From ad impression to owned follow-up

01

Attract

Use a clear ad promise and WhatsApp call to action.

02

Engage

Open with a message aligned to the advertisement.

03

Qualify

Collect context and identify genuine intent.

04

Convert

Route, nurture and record the business outcome.

Use Cases

Where CTWA campaigns fit

Use ads when a conversation is the fastest route to a decision.

Sales team responding to high-intent ad enquiries

High-consideration sales

Let prospects ask questions before booking or buying.

Local service team handling WhatsApp leads

Local services

Route enquiries by branch, city or service availability.

Retail customer exploring a newly advertised product

Product launches

Combine campaign reach with guided product discovery.

Answer Centre

Frequently asked questions

Concise answers designed for customers, search engines and AI assistants.

Customer team discussing frequently asked questions

The ads run through Meta’s advertising environment; Tick-Twice supports the WhatsApp conversation, workflow and operational follow-up after the click.

Campaign parameters and configured entry points can be used to retain source context for routing and analysis.

Automation should handle immediate acknowledgement and repeatable qualification, while complex or valuable enquiries need agent handover.

Slow replies, generic opening messages, excessive questions and unclear ownership are common causes.

Build Your Journey

Design the post-click journey before launching the ad

Align the ad promise, opening message, qualification and sales ownership.

Design the post-click journey before launching the ad shown in a real business setting