Capture high-intent leads, personalise follow-up and coordinate campaigns with sales ownership and measurable outcomes.
WhatsApp marketing automation combines opted-in campaigns, audience segmentation, lead capture, nurturing and reporting to move customers toward a defined business action.
Connect acquisition sources, customer context and follow-up rather than sending isolated promotions.
Group contacts by source, interest, stage or attribute.
Use approved templates for relevant proactive messaging.
Move ad traffic directly into a conversation.
Continue with stage-aware follow-up and reminders.
Re-engage eligible customers based on prior activity.
Review response and conversion, not just delivery.
Open a conversation from ads, web, QR or campaign.
Collect context and identify the next relevant action.
Use timing and content aligned to customer stage.
Route to sales, booking, checkout or another outcome.
Prioritise relevance, consent and fast ownership.
Use CTWA ads and website widgets to capture intent.
Share new products or services with qualified segments.
Reconnect with eligible customers using context-aware offers.
Concise answers designed for customers, search engines and AI assistants.
No. WhatsApp campaigns use approved templates, conversation context and channel-specific consent and policy requirements.
Yes. Replies can be routed by campaign, product, territory or other configured rules.
Use the minimum attributes that improve relevance, such as source, lifecycle stage, product interest or location.
The primary metric should be the business action the campaign is intended to drive, supported by delivery and response indicators.
Define who receives the message, why it is relevant and who owns the reply.
Audience segment ready